Social media is the easiest way to reach a large number of people in a short period of time. Instagram has proven to consistently be one of the most effective ways to engage with your audience. However, there are a number of things you need to keep in mind if you are wanting to grow your profile and generate a more meaningful connection with your followers.

 Be Aware of What Time You Post

There is no point in creating high quality content if nobody is there to see it being posted. You might have pictures and videos that would attract many consumers to interact and engage with you, but if you post at a time in which your consumers aren’t actively using Instagram, it won’t matter.

Make sure that you are conscious about not only what you post, but when you post. The best times to post on Instagram will vary based on the day, type of content, content length and your general audience, so this will often require a bit of research on your specific demographic as well as some trial-and-error. However, if you notice that certain post types perform better on certain days and at certain times, make sure you stick with the formula that works best for you.

An example of becoming more aware of when to post would be If your product or service is targeted at customers who are of elderly age and most likely retired you probably wouldn’t want to post late at night. If you run a business whose customers are mostly made-up pf of teens and young adults, you may not want to post anything on Instagram at 5am.

Use a Business Account

This might seem like a straightforward and common-sense thing to do but surprisingly a lot of organisations forget to change their settings to business accounts.

There are many benefits to having an Instagram business accounts. First of all, you access to Instagram insights which enables to track your social media accounts analytics. You also get a call-to-action button in profile, you can create ads without Facebook’s advertising tools. It also enables Instagram shopping and a secondary direct messaging inbox. 

By making the switch you will be able to track the metrics that matter to you and optimize your strategy accordingly and overall, improve your conversion rate.

All that is required of you to make the change is to go to settings and click on “Switch to Business Profile”.

Use Hashtags

Hashtags are an influential feature that is available on every social media platform that enables people to find a specific type of content. 

For example, if you are looking for marketing content, you look for #marketing and Instagram will show you posts using that tag.

Intuitively, you might think that more hashtags mean more people will see your content, however, that is not the case.

Although Instagram allows its users to use up to 30 hashtags, they now are recommending the use of only 3 to 5 hashtags on each post.

With that in mind, try using a mix of popular and not-so-popular hashtags so you have the best reach possible. Test until you find something that works for you.

Make Sure That You Have Engaging Captions 

Instagram relies on word embedding, and just as SEO is important for Google, it is important for Instagram. Gone are the days in which you could simply throw a few relevant hashtags in the caption of your post, sit back and watch your content blow up with likes and comments. In 2022 you have to be much more strategic with the captions that you write for your posts if you want new prospects to find your content. 

If you want to stand out on Instagram having basic hashtags aren’t enough, you will need to make sure your posts include thought-provoking captions that are relevant to the content. Your goal should be to not only get in front of the eyes of your followers but to land on the Explore pages of other potential consumers. Research keywords and ensure that your captions incorporate them to maximize your Search Engine Optimisation

Go Live

Instagram also allows its users to live stream. By starting a live stream, you can directly engage and interact with your followers in a way that feels authentic. 

Although it is more difficult for brands than it is for individual influencers, it’s worth it.

Because influencers are their own brand, they can live stream and answer questions whenever they want.

However, if you don’t have a face for your brand, you need to put your thinking cap on. The first thing you could do is find someone in your organization that would be willing to go live and talk to the audience.

You could also invite a personality to host your live stream or do live events of some sort. You need to come up with this yourself because what works will depend on each brand.

The team at C&D Restructure and Taxation Advisory are here to help. As part of the Vault Group we can offer the full suite of financial products and advice to help you navigate the business landscape. Schedule a meeting here via Calendly or give us a call on 1300 1 VAULT (1300 182 858)

Post Author: Craig Dangar

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